It’s become a classic business mantra: you learn more from your failures than from your successes. But what if that idea is all wrong? Alex Bogusky, co-chairman of Crispin Porter + Bogusky, believes it is–and recent MIT research showing that we learn more from successbacks him up. “You create a fearful culture where you spend a lot of time looking at where you screwed up,” he says. Instead, his company has bred a culture in which success is celebrated, and failure is forgotten.