TweetMultimedia content is the horn of abundance of online content. It bonds writing with images, videos, audio and slideshows in a useful and engaging way. People are far more likely to engage with and share your stories and posts if they contain images, graphics, audio clips or video presentations. We’re all aware of this. If you’re continually pushing endless strings of dry text against a stark-white screen with maybe one, unrelated, image thrown-in for good measure… well… your reward will undoubtedly match your effort. Aside from enjoying increased engagement and shares, there are three very powerful reasons you should be including multimedia in everything you produce online. The Benefits of Adding Multimedia Content to Your Website and Blog Multimedia Increases Time on Site: We live in times of fast cars, fast internet speeds, audio books and people with small attention spans. The internet has radically changed the way we think and has dramatically reduced our attention spans. Given this fact, writers, journalists and bloggers have adapted their writing to compensate for this shift in our thinking paradigm. No matter how brilliant you think your piece is, if it’s too long and without multimedia to aid in breaking-up the monotony, you will experience an increased number of Diagonal Readers and lower time spent..